Living Legends Website

Client Description

Living Legends was established to nurture the deep connection between the community and our racehorse champions and promote life after racing for all horses.

They provide the perfect setting for people of every age to mix and mingle, get up close and personal, and really come to know some former champions. Through guided tours, photo opportunities, options to feed, pat and ride, visitors are treated to one on one interactions with equine royalty.

The organisation was in desperate need of a new website – one that captured the true nature of the visitor experience, and highlighted the star attractions – the champion horses – for everyone at home to read about and get to know. From a functional perspective, online purchasing, donations, and booking applications were required.

Outcome

We had the privilege of working with Living Legends for a range of events after initially being engaged to bring the website up to date, and rebrand this historic institution.

The website captures the fun and emotional connections that visitors experience when visiting these horses. The website is informative, with details on the historic homestead, surrounding park, and the many ways visitors can enjoy their day at Living Legends.

Most importantly, the site contains profile pages for each of the Legends, past and present, that includes their racing career highlights, what they are up to now, and their quirky personality traits.

The site also enables visitors to make advanced bookings, make a donation, and grab some merch!

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