The George Hotel Website

Client Description

The George Hotel was established in 1854 and was Ballarat’s second licensed hotel. Located in central Ballarat, the hotel is situated in the town’s most historic streetscape on Lydiard Street North and offers patrons a variety of services including fine dining, accommodation, live music events, function rooms, cafe dining and a takeaway coffee bar.

With so many services on offer, and a need to stand out from the crowd, this website had to make The George appeal as one of Ballarat’s top venues for any number of needs. Showcasing the services and highlighting the history of the hotel were important design features, while functionality needed to consider dinner and accommodation bookings, ticket and takeaway purchases, contact options… just to name a few.

Outcome

This website is rich in content, imagery and videography.

Scrolling images highlight the hotel’s accommodation options, accompanied by the booking functionality. Images are also used to showcase the several dining options, with a booking pop up to the right of the screen.

To capture the atmosphere of special occasions, functions are showcased through video footage, to capture the viewer in the moment, enabling them to picture their own function at this venue.

Historic images help to portray the story of the hotel, transporting the viewer back in time and illustrating the rich heritage of the hotel.

On each page, quick click-through buttons are strategically placed for the viewer to move about the site to find the information they need, making functionality of the site a user-friendly experience.

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