Living Legends Fundraiser Campaign

Client Description

Living Legends was established to nurture the deep connection between the community and our racehorse champions and promote life after racing for all horses.

They provide the perfect setting for people of every age to mix and mingle, get up close and personal, and really come to know these former champions. Through guided tours, photo opportunities, options to feed, pat and ride, visitors are treated to one on one interactions with equine royalty.

Every year at the start of August, Living Legends celebrates all the Legends’ birthdays, using the occasion as a fundraiser for the not-for-profit organisation. A large scale social media promotion was required.


61 Design helped Living Legends with design, setup and implementation of social media assets to align with their marketing communications for the event. Assets were required to raise awareness and thank supporters.

The event was a great success!


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