We’re a sports-mad bunch here in Ballarat, so news of increasing investment in sponsorship is compelling for many businesses.
As print partners of Western United FC, it piqued our interest!
Nielsen research shows sports sponsorship spend has increased in 2022, rising to 21.3% of total marketing budget, compared to 19% last year.
Head of Nielsen Sports for Pacific, Scott Gillham, says the data provides a reaffirmation of the year’s positive trend, bolstering stakeholder confidence.
“Encouragingly, it shows increased positivity and optimism for all stakeholders – a sign the industry has found its feet again – and continues to grow after a challenging couple of years.”
The survey also highlights the increasing importance of brand impact, and suggests accurate sponsorship ROI measurement has become a must-have 
Speaking of brand impact…
Keep an eye out for our presence at Western United’s home games at AAMI Park this season.
We’re going to have an LED display beside the scoreboard that’s larger than life! Not to mention on-field animations that’ll be shown on TV screens all around the country.
