Measuring the Effectiveness of Print Marketing: Metrics that Matter

In a fast-paced digital world where online marketing metrics often steal the spotlight, the timeless appeal of print marketing materials should not be underestimated. Small and medium-sized enterprises (SMEs) invest significant resources in creating captivating brochures, stylish catalogs, and eye-catching posters, but how do you measure the real impact of these tangible marketing assets? In […]

Logo Design: Essential Pre-Designer Insights

When it comes to creating a logo for your business, there are several vital considerations to sort out in your mind before engaging with a designer.

Your logo is more than just an image; it’s your brand’s visual representation, making it crucial to get it right. Here are the elements you need to think about:

Mastering The Art of Ad Copy: Tips for Small Business Owners

Are you looking to make a splash in the world of print advertising? Crafting compelling ad copy for newspapers and magazines might seem like a daunting task, especially if you don’t have a dedicated marketing team. But fear not, because we’re here to share some valuable tips to help get you started.

The Anatomy of a Great Blog Post: A How-To Guide

Blogging has evolved into a powerful medium for sharing information, ideas, and stories. However, crafting a truly great blog post requires more than just putting words on a screen.

It involves a careful blend of creativity, structure, and strategy. In this blog post, we’ll dissect the anatomy of a great blog post, offering you a step-by-step roadmap to create compelling and engaging content that resonates with your audience.

Business Card Printing 101

Business card printing is an essential part of any Ballarat business’s branding and marketing strategy. Business cards serve as a tangible representation of your business, and they are often the first point of contact that potential clients or customers have with your brand. Therefore, it is crucial to ensure that your business card stands out […]

Large Format Printing: Achieving A High-Quality Poster, Banner Or Print That Lasts!

Printing posters, banners, and fine art prints has never been easier with 61 Design’s Epson SureColor P6070 large format printer. This powerful and versatile printer is designed to handle a wide range of media types, from standard papers to heavyweight fine art materials. In this blog, we’ll explore how you can achieve stunning posters, banners, and fine art prints with the Epson SureColor P6070.

LOGO DESIGN | What makes a great logo? Is it time for an update?

Example of great logo design

A business logo is a visual representation of your brand and plays a significant role in creating an impactful impression on your audience. A well-designed logo can enhance your brand recognition and credibility, whereas a poorly designed logo can negatively impact your brand identity and reputation. In this blog, we discuss the characteristics of a great business logo and how to know when it’s time to update yours.

PRINT SERVICES: Why Ballarat businesses love our printing press.

Printing is an essential part of any business, and choosing the right printer for your printing needs can be a challenging task. However, with 61 Design’s Konica Minolta AccurioPress C4070, Ballarat businesses can be assured of quality printing and efficient results. This blog will discuss why the Konica Minolta AccurioPress C4070 is an excellent choice for your business’s printing needs.

GRAPHIC DESIGN: What our team CAN do that online platforms CAN’T

graphic design

In today’s digital age, there are countless online tools and platforms available to help anyone create their own designs. From templates to drag-and-drop interfaces like Canva, these tools promise to make it easy for even the most design-illiterate person to produce professional-looking designs. While these tools can be useful for some basic design needs, they […]

Our top 7 social media marketing tips

Social media marketing is the process of creating, sharing, and exchanging content on social media platforms for the purpose of promoting a product, service, or brand. With billions of active users on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more, it’s no wonder why businesses are looking to leverage the power of social […]

Trends in Colorful Branding and Logos

Quirky type and bright colours are a key theme in 2023, suggesting businesses have rediscovered their sense of fun after a tough couple of years. In conclusion, there are many trends in branding and logo design that incorporate colourful and visually appealing elements. Whether it’s bold and bright colours, gradients, flat design, duotones, hand-drawn logos, […]