In this design blog, we’ll delve into the art of choosing a simple yet visually appealing colour that not only reflects your brand but also resonates with your target audience.
In this blog post, we’ll guide you through the dos and don’ts of crafting a logo that leaves a lasting impression.
our brand’s tone sets the stage for how your audience perceives you, making it a vital component of your marketing strategy. In this blog, we’ll explore the significance of tone and voice in marketing and how to adopt the correct style for your materials.
In a fast-paced digital world where online marketing metrics often steal the spotlight, the timeless appeal of print marketing materials should not be underestimated. Small and medium-sized enterprises (SMEs) invest significant resources in creating captivating brochures, stylish catalogs, and eye-catching posters, but how do you measure the real impact of these tangible marketing assets? In […]
When it comes to creating a logo for your business, there are several vital considerations to sort out in your mind before engaging with a designer.
Your logo is more than just an image; it’s your brand’s visual representation, making it crucial to get it right. Here are the elements you need to think about:
Are you looking to make a splash in the world of print advertising? Crafting compelling ad copy for newspapers and magazines might seem like a daunting task, especially if you don’t have a dedicated marketing team. But fear not, because we’re here to share some valuable tips to help get you started.
Blogging has evolved into a powerful medium for sharing information, ideas, and stories. However, crafting a truly great blog post requires more than just putting words on a screen.
It involves a careful blend of creativity, structure, and strategy. In this blog post, we’ll dissect the anatomy of a great blog post, offering you a step-by-step roadmap to create compelling and engaging content that resonates with your audience.
Whether you’re seeking to revitalise your brand, improve user experience, or increase conversions, our insights and tips will guide you in creating a captivating online platform that drives business growth.
In the ever-changing digital landscape, data plays a pivotal role in understanding user behavior and driving business growth. At 61 Design, we understand the importance of leveraging robust analytics tools to gain insights and make informed decisions. That’s why we’re excited to introduce Google Analytics 4 (GA4) and explain why upgrading to this new generation […]
In this blog post, we will explore the significance of motion graphics and animation and how our animated GIF email signatures elevate our clients’ brands.
Consistency is key in many aspects of life, and branding is no exception. In fact, consistency is one of the most critical factors in creating a strong brand identity that resonates with your target audience and builds trust with customers.
At 61 Design, we understand the importance of consistency in branding, and in this blog, we’ll explore why it matters and how you can achieve it.
As a small business owner in Ballarat, you may think that branding is something reserved for big companies with large marketing budgets. However, branding is equally important for small, local businesses. In fact, having a strong brand identity can be the key to standing out in a crowded market and attracting loyal customers. At 61 […]