Crafting Your Brand Palette

In this design blog, we’ll delve into the art of choosing a simple yet visually appealing colour that not only reflects your brand but also resonates with your target audience.

Logo Design: Essential Pre-Designer Insights

When it comes to creating a logo for your business, there are several vital considerations to sort out in your mind before engaging with a designer.

Your logo is more than just an image; it’s your brand’s visual representation, making it crucial to get it right. Here are the elements you need to think about:

The Importance of Consistency in Branding

Consistency is key in many aspects of life, and branding is no exception. In fact, consistency is one of the most critical factors in creating a strong brand identity that resonates with your target audience and builds trust with customers.

At 61 Design, we understand the importance of consistency in branding, and in this blog, we’ll explore why it matters and how you can achieve it.

The Importance of Branding For Small Business

As a small business owner in Ballarat, you may think that branding is something reserved for big companies with large marketing budgets. However, branding is equally important for small, local businesses. In fact, having a strong brand identity can be the key to standing out in a crowded market and attracting loyal customers. At 61 […]