Measuring the Effectiveness of Print Marketing: Metrics that Matter

In a fast-paced digital world where online marketing metrics often steal the spotlight, the timeless appeal of print marketing materials should not be underestimated. Small and medium-sized enterprises (SMEs) invest significant resources in creating captivating brochures, stylish catalogs, and eye-catching posters, but how do you measure the real impact of these tangible marketing assets? In […]