Your guide to building visibility, connection and engagement with customers from day one.
Starting a new small business is exciting, but let’s be honest, it’s also a challenge. You’ve got your products or services sorted, maybe a brand-new logo, and big dreams…but how do you actually get noticed? And once people know who you are, how do you keep them engaged?
We’ve worked with businesses of all shapes and sizes across Australia, and we know what works (and what doesn’t). Whether you’re launching a side hustle or going all in on a new venture, here are some practical tips to help you stand out and connect with your ideal customers.
1. Start with Solid Branding
Your branding is more than just a logo; it’s also the main way people see and interact with your business. Think colours, fonts, tone of voice, and consistency across everything from your website to your Instagram bio.
Pro Tip: A strong brand builds trust. Invest in professional design early on (we can help here!) it pays off in the long run.
2. Claim Your Digital Real Estate
Before spending big on ads, make sure your online business basics are covered:
- Website: A simple, mobile-friendly website with clear info and contact details
- Google: Set up a Google Business Profile (it’s free, and great for local SEO)
- Social media: Create social media accounts relevant to your audience (don’t try to be everywhere, just be where your customers are)
Pro Tip: Keep your business name, branding, contact details, and opening hours consistent across all platforms.
3. Content is King
Posting regularly on social media or your website blog can boost visibility and help potential customers get to know you. But it doesn’t need to be a full-time job.
- Share behind-the-scenes photos
- Introduce your team
- Answer common customer questions
- Post testimonials and success stories
Pro Tip: Authenticity beats perfection. Show the human side of your business, because people do business with people!
4. Leverage Word of Mouth — Digitally
People trust recommendations. Encourage happy customers to leave reviews on Google and Facebook. Feature those reviews on your website and social pages.
Pro Tip: Don’t be shy, just ask! A quick message after a successful job or sale can do the trick.
5. Start Building an Email List
Even if you’re just starting out, collecting emails (with permission) can set you up for long-term engagement. This database can be used to:
- Share special offers
- Announce new products/services
- Stay top of mind with useful updates
Pro Tip: Offer a small incentive (like a discount or free resource) to your clients in exchange for signing up.
6. Network Locally and Online
Your local community can be a powerful support system. Get involved in business groups, markets, or sponsorships. Online, consider Facebook Groups or LinkedIn communities relevant to your industry.
Pro Tip: Don’t just promote, participate. Building relationships pays off over time.
7. Measure What Matters
It’s easy to get distracted by surface-level numbers (like followers or likes). Instead, focus on:
- Website traffic and enquiries
- Engagement rates (comments, shares, clicks)
- Customer conversion and repeat business
Pro Tip: Set small, trackable goals. Growth takes time, but progress is measurable. Keeping an eye on these numbers helps you understand what marketing works for your business and what you should be spending time and money on.
You don’t have to figure it all out on your own.
Not sure where to start? We’ve helped plenty of small businesses build their brand, and we’d love to do the same for you. Whether you need branding, a website, or just some marketing advice, we’re here to help.
Click contact us here, and let’s get started.
