When your website starts feeling a bit tired or stops performing the way it used to, it can be tricky to know what it actually needs. Does it just need a facelift, or is it time to start from scratch?
We often hear from clients who know their website isn’t hitting the mark but aren’t sure whether they need a refresh or a rebuild. Here’s how to tell the difference and which option might be right for your business.
What Is a Website Refresh?
A website refresh is like giving your site a coat of fresh paint. The structure and functionality still work fine, but the design, messaging, or user experience needs a modern touch-up to keep things current.
Refreshing your site is a cost-effective way to give it new life without starting from scratch.
Signs you may need a refresh
Even if your website still “works,” it might be sending the wrong message to your visitors. Here’s how to tell if a refresh is due.
1. Your site looks dated compared to competitors
Trends in web design change fast. If your website feels like it belongs in 2015, it’s probably time for a visual update. A fresh look can make your business feel current, professional, and trustworthy.
2. Fonts, colours, or images no longer reflect your brand
Branding evolves over time. Maybe your logo has been updated, or your brand now has a different tone or colour palette. If your website doesn’t match, visitors may get a confusing or inconsistent impression of your business.
3. Content needs a tidy-up (but is mostly accurate)
Perhaps your copy is outdated, some images are old, or certain pages need rewriting. A refresh allows you to polish content, clarify messaging, and improve calls-to-action without starting from scratch.
4. The user experience is okay, but could be smoother
Visitors should find what they need quickly and enjoy browsing your site. If menus feel clunky and buttons are hard to find, a refresh can streamline navigation and make your website more intuitive.
What Is a Website Rebuild?
A website rebuild goes deeper; it’s tearing down the walls and starting again because the foundations no longer serve your business.
Websites have an average lifespan of 3-5 years before technology, design, and user expectations start to move on. If your site is showing its age, it could be time for a full rebuild to future-proof your online presence.
When it’s time for a website rebuild
If your site is frustrating users, slow, or difficult to update, it might be time for a full rebuild. Here’s how to know when starting fresh is the smarter move.
1. The site is slow, clunky, or not mobile-friendly
Typos, layout mishaps, or things are out of alignment? You want to catch those mistakes before thousands of copies get printed, proofing protects you from that waste.
2. It’s difficult to update or add new features
If making even minor changes feels like climbing a mountain, your site may be built on outdated technology. A rebuild gives you a modern content management system (CMS) that makes updates easy and allows you to add features like online bookings, e-commerce, or interactive forms.
3. Security is outdated or compromised
Older websites are more vulnerable to hacking, malware, and data breaches. Rebuilding your site ensures it uses up-to-date security measures, protecting both your business and your customers.
4. The design and structure don’t support your business goals anymore
Perhaps your business has evolved new services, products, or target markets, and your site no longer reflects your strategy. A rebuild lets you rethink the layout, user flow, and messaging so your website actively supports growth.
5. Customers complain about not being able to find what they need
A confusing navigation or poor structure frustrates visitors and can cost you leads. A rebuild focuses on user experience, making it simple for customers to find information and take action.
At 61 Design, we help businesses figure out which option will make the biggest impact without overspending. Whether your website needs a little polish or a complete overhaul, we’ll guide you toward the solution that gives your business the best results.
Not sure which one’s right for you?
Let chats! Click contact us here and we’ll take a look at your site and give you straightforward, honest advice.
