Search engine optimisation (SEO) is about making it easy for search engines to find your website. If you want customers to be able to find you easily online, here are four quick things you can do now to ensure your website has the best chance of ranking well.
- Refresh your page content often.
Refreshing your content encourages search engines to visit your website more often. The more frequently they visit, the faster they’re able to discover new content on your website.
Aim to add new content to your website weekly. This could be creating information about a new product or service you’re selling, a customer story or advice relevant to your business. Mark six-month intervals in your diary – this is when you should update your web content pages, and remove information that’s no longer needed.
- Include the meta description tags
The meta description tells a search engine what your page is about. It helps them rate how relevant your page is and decide how they’ll rank your page. The more relevant your content, the higher it will be ranked. Your meta description is also a great opportunity to tell potential customers exactly what’s on your page.
- Use keywords on your website
Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy dog food online, you might type something like ‘dog food online,’ or ‘where do I buy dog food online.’ Even though those phrases consist of more than one word, they are still keywords.
To rank well in search results, it’s important to include keywords on your site that match the search terms people use to find sites like yours. Using those keywords strategically helps search engines see your site as relevant to the people looking for those search terms.
Add these keywords or phrases in places like page titles, in content or even as the name of the image file you’re using.
Tip: Be careful not to overuse keywords. This can have a negative impact on your SEO efforts. Your content should still read naturally.
- Improve site speed
You might find yourself ranked behind your competitors if your website is too slow to load. Both Google and Bing take site speed into consideration in their ranking algorithms. A good site load speed should be three seconds or less. Common reasons for slow site speed include using images with huge file sizes or using too many plug-ins.
All these tips are should be quick and easy to implement or check. But if you need help improving your SEO, you should give us a call. The increase in website traffic will definitely be worth your investment.